Childline
Brief
Over the years I've worked on a range of projects to refresh the Childline brand.
In 2018, Childline asked for some expert input from the NSPCC design team. They wanted to improve engagement on social channels, but they didn’t have any social guidelines.
Then in 2021, I was asked to refresh Childline’s marketing posters. The goal was to direct young people to its vital services, focusing on mental health and safe space.
Approach
To improve social engagement, I developed a set of social templates, icons, and social guidelines to help make Childline’s posts consistent and cohesive. They were designed to be flexible to enable the team to talk about lots of difficult topics.
For the second project, I led the creative direction for some new marketing posters. I wanted to create striking imagery that resonated with young people. After reviewing work from various illustrators, I felt that Toby Triumph's style was perfect for the brief.
Using mood boards and rough sketches, I briefed Toby. He hit the ground running and produced a selection of illustrations that went into the final posters.
Results
Both projects were hugely successful. The brand guidelines received great feedback and helped to improve consistency and engagement. While the posters were sent to every school across the UK.
Year: 2018 & 2021
Brand identity | visual language | marketing
Project completed at NSPCC In-house team