Vapiano marketing
– One Minute Brief

Brief

Create a marketing poster to promote Vapiano’s new restaurant at Paddington train station.

Approach

I used humour to appeal to Vapiano's casual dining, under-30 audience: pairing Vapiano's brand with simplistic pasta photography and tongue-in-cheek copy. This created a bold and playful aesthetic that would stand out in the crowded station – all created within an hour!

Results

My entry was shortlisted and I received some great feedback from the marketing team at Vapiano. More importantly, I enjoyed the creative challenge of working on something a bit different from my day job.

Year: 2023

Brand marketing

Self initiated project with One Minute Briefs

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Vapiano marketing – One Minute Brief

Vapiano marketing
– One Minute Brief